Alan Mislove in Salon: Facebook ads can still discriminate against women and older workers, despite civil rights settlement
by Ariana Tobin, Ava Kofman, Salon
For Dolese Bros. Co. construction and supply company, which has a fleet of 300 trucks, recruiting enough qualified drivers in rural Oklahoma has been a challenge. The company has hung up banners at its plants. It has bought classified ads in newspapers. It has even turned its massive mixer trucks into moving billboards, with bumper stickers telling people how to apply.
But Dolese fills most jobs, according to community relations director Kermit Frank, by advertising on Facebook. On Nov. 4, the company placed a video ad featuring a longtime driver in a hardhat wiping down his truck, talking about all the reasons he appreciates the company: “Here, I’m home every night. And I make really good money. And I get to see my family a lot more.”