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Apr 16 • 12:00 pm - 1:00 pm

Guilty by Association – The Risk of Crisis Contagion | Guest Lecture

177 Huntington Av, 3rd Floor

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Dan Laufer from the School of Marketing and International Business, Victoria Business School, in New Zealand will be presenting his work entitled “Guilty by Association - The risk of crisis contagion” on Tuesday, April 16th from 12pm – 1pm on the 3rd floor of 177 Huntington Avenue. Crisis contagion, or how a crisis spreads from one company to another, has received very little attention from researchers. This is surprising as the negative consequences of crisis contagion can be significant when customers make assumptions of guilt by association. My presentation focuses on this important issue and describes four risk factors—country of origin, industry, organizational type, and positioning strategy—that increase the likelihood of crisis contagion. Valuable guidance is also provided on whether a company should issue a denial or remain silent if it faces the risk of crisis contagion. A light lunch will be served.


For those who are unable to attend in person, we will be offering a live-stream of the presentation, accessible through the following link: