John Plodinec in Resilient Communities: Connecting the Disconnected
The McKinsey Global Institute recently identified ten high priority challenges in forging a social compact for the 21st Century. To me, the essay screams out the need to connect the disconnected to the rest of us – the poor, the elderly, the under-30’s without jobs, those with physical or mental challenges, the marginalized. If we can forge those connections, then we will have made great progress toward curing the symptoms of the social sicknesses we see around us.
I would love to stop right there – and why not? I would have admired the problem andprovided its solution. But you and I know that that would be fundamentally dishonest – saying connect without saying how to connect is like telling a kid to go play baseball without explaining how to play the game.
One of the tragedies of modern life – highlighted by the pandemic – is that we are surrounded by tools to help us connect but bereft of rules telling us how to do so. An article I read the other day looked at crisis communications by municipal governments in Florida. It found that many were not using social media, suggested that they should and then went on to opine why they didn’t (e.g., not capable enough, didn’t have the resources). What the authors seem to have overlooked – as so many do – is that it’s not the tool, it’s the connection that’s important.
Read the full article here.