D'Amore-McKim School of Business Associate Professor, Marketing; Joseph G. Riesman Research Professor
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Yakov Bart is Associate Professor of Marketing and Joseph G. Riesman Research Professor at D’Amore-McKim School of Business at Northeastern University. He is the Founding Co-Director of the Digital, Analytics, Technology and Automation (DATA) Initiative and Faculty Affiliate at interdisciplinary Global Resilience Institute and SHARE Research Team at Northeastern University. Yakov holds a PhD and an M.S. in Business Administration from the University of California at Berkeley, an S.M. in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University. Prior to joining Northeastern University, he was a marketing professor at INSEAD and visiting faculty at the Wharton School at the University of Pennsylvania.
Yakov has done research, teaching, and consulting throughout North America, Europe, and Asia. His research examining marketing implications of new digital technologies and business models has been funded with multiple research awards and grants, presented at numerous academic conferences across the globe, and published in leading marketing and management journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, and Harvard Business Review. Yakov won awards for the Best Paper published in Decision Analysis in 2014 and in Journal of Interactive Marketing in 2016.
Yakov has received several awards for outstanding teaching in Executive Education programs, has taught undergraduate, MBA, and PhD courses, and delivered management training in Bangladesh, France, Russia, Singapore, Taiwan, the UK, and throughout the United States. His pedagogical materials have been widely used in business education, including an award-winning bestseller case study on Renova Paper. Yakov has co-authored a widely used digital textbook Social Media Marketing: Principles and Strategies. He was also named as one of the world’s top 40 undergraduate business school professors by Poets&Quants in 2017.
Yakov is a frequent speaker on digital marketing and social media at international business summits and industry events, including Teradata Analytics Universe and World Knowledge Forum. He worked with such industry leaders as American Express, General Motors, Google, Havas, Intel, Kantar Media, LVMH, Nielsen, NPD Group, Sberbank and WPP.
Yakov Bart is regularly featured in News@Northeastern and Leaders at Work.