northeastern university seal

Communication Management and Trust: Their Role in Building Resilience to “Surprises” Such as Natural Disasters, Pandemic Flu, and Terrorism

This document analyzes the effectiveness of communications systems during instances of crisis such as natural disasters and measures the impact that trust has on an organization's resilience. The researchers analyzed reports that recorded various crisis events and their responses, and ultimately found "a direct correlation between trust and organization's preparedness and internal coordination of crisis communication and the effectiveness of its leadership."

View Source